22 September 2004

I Wonder What Three Doors Down Would Say to This?

The Kryptonite Corporation has been making bicycle locks since the early 1970s. (I seem to recall purchasing one.) For obvious reasons, DC Comics—owner of Superman—didn't want its mark diluted, and negotiated a limited license with Kryptonite Corporation. Naturally enough, somebody sued a few years later, charging that the scope of the agreement had been exceeded (with the virtually obligatory counterclaim that the mark is invalid).

Didn't anybody do an irony check here? It seems to me that a manufacturer of "security devices" wouldn't benefit from association with a substance that makes someone weak—even if its products can be opened with nothing more than a ball-point pen. Even Jimmy Olsen could probably handle that.