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Scrivener's Error |
Law and reality in publishing (seldom the same thing) from the author's side of the slush pile, with occasional forays into military affairs, censorship and the First Amendment, legal theory, and anything else that strikes me as interesting. |
10:59 [GMT-6]
The Madness of MarchIt's a grumpy Monday here in Sharkville. Four thousand (directly attributable) deaths in Iraq and no exit strategy in sight. Politicians continue to prove that they are the perpetual "Me Generation;" no matter their age(s), they and their handlers make kindergarten recess look sedate, well-behaved, and mature. My alma mater wins yet another basketball national championship and gets fifteen seconds on a halftime report... because my alma mater continues to act like a university that happens to have an athletic program instead of a minor-league feeder system that sends its kids off to class during the time that coaches are lining up recruits.
Put it another way: For those of you reading this who aren't science fiction fans, which of the two book covers above would more effectively motivate you to at least check out the flap copy, maybe even the first couple pages, if you saw it face-out at a bookstore?
Oh, dear. Ron, I thought you knew better. In the US market, the cover isn't for the potential reader, or at least not primarily for the potential reader; it's for the chain and distributor buyers. And since chain and distributor buyers are completely uninterested in shelving books in more than one part of the store, they won't care, and in fact will be less impressed by a cover that accurately represents the book's content than by a cover that accurately represents the part of the store in which their own prejudices since, as a group, they're not themselves readers will place the particular widget.
I'm not bitter about this. Just pissed off, because it results in some truly awful cover art over which the authors have no control, and the editors only very little more (such as this book, which is entirely about strategy and in which none of the main characters ever approach a personal weapon... which is a shame, because the art director and cover artist should have been shot). Here's a hint: Sales material needs to be pointed at people who will actually buy the damned thing, not at consignees between the publisher and the buyer. Unless, of course, you're actually interested only in the numbers shipped to consignees, as PW's current entry in the cover-design column implies.
Labels: arts, copyright, culture, intellectual property, jurisprudence, life, miscellany, politics, publishing
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